If it were not for all the new cars, Elms BMW Cambridge’s state-of-the art showroom in Cambourne, England, would look more like a chic clothing store than a dealership. There are other noticeable differences once one steps inside. Salesmen do not approach customers as they enter, instead they are greeted by a so-called Product Genius. Using a tablet computer, these young, tech-savvy employees provide prospective buyers with a no-pressure explanation of the features available in BMW’s vehicles. The service is similar to that offered at Apple’s Genius Bars.
Daily Archives: December 13, 2014
BMW’s new 218i Coupe to offer new 3-cylinder petrol engine
With the market launch of the new BMW 218i Coupe, BMW will offer a new a three-cylinder petrol engine from the BMW Group’s latest engine family for the first time in the compact model. With a displacement of 1.5 liters, the newly developed power unit delivers a maximum output of 100 kW/136 hp and a maximum torque of 220 N·m (162 lb-ft) available at 1,250 rpm.
New twin-turbo MINI JCW is the most powerful ever
MINI has unveiled the most powerful production model in the company’s history, the 231PS John Cooper Works (JCW) Hatchback.
Audi’s new pocket rocket, the RS3 Sportback, starts around £40,000
Audi’s latest hot hatchback blends the practicalities of a small family car with supercar-baiting levels of performance.
Denmark’s CLEVER to add 100 ABB fast charging stations
Danish electric mobility operator CLEVER will expand its charging network in Denmark and neighboring countries with 100 ABB multi-standard Terra 53 DC fast charging stations.
The chargers will be installed in Denmark and in neighboring countries through partners, including a first collaboration with Öresundskraft in Sweden.
