Daily Archives: March 22, 2014

French brands get marketing boost from Hollywood

PSA/Peugeot-Citreon and Renault are taken a battering in their slumping French domestic market, but globally the automakers are getting a big marketing boost from Hollywood’s film industry.

Both companies have cars starring in new movies screened in cinemas across the world.

Renault targets No. 2 sales spot with the Twingo

Renault aims to challenge Fiat’s decade-long dominance of the minicar segment with its new Twingo.

“I would like to see the Twingo in the number two spot in this segment,” Stefan Mueller, the company’s Europe chairman, Mueller told Automotive News Europe in an interview.