Daimler CEO Dieter Zetsche’s decision to expand Mercedes-Benz’s compact lineup from the A class and B class into a five-model range is capturing new customers for the brand — and at minimal risk of diluting its premium positioning.
Daimler CEO Dieter Zetsche’s decision to expand Mercedes-Benz’s compact lineup from the A class and B class into a five-model range is capturing new customers for the brand — and at minimal risk of diluting its premium positioning.
