The US average retail price per gallon of regular motor gasoline has fallen 28% from its 2014 peak of $3.70 per gallon on June 23, to $2.68 per gallon on December 8, with no noticeable uptick in travel. Source: EIA.

The 28% drop in the US average retail price of gasoline since 23 June may not have much effect on automobile travel, and in turn, gasoline consumption, according to an analysis by the US Energy Information Administration (EIA). Gasoline is a relatively inelastic product—i.e., changes in prices have little influence on demand—and has become more so over the past few decades.