Tag Archives: Chrysler’s ‘human-interest’ story

Marchionne uses Chrysler’s ‘human-interest’ story to woo U.S. investors

June 21, 2014   Sean

Marchionne uses Chrysler's 'human-interest' story to woo U.S. investors

Fiat Chrysler CEO Sergio Marchionne says he will use the “human-interest” angle of Chrysler’s rebound from bankruptcy to help Fiat Chrysler appeal to U.S. investors ahead of a listing there later this year.

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