In recent years a number of non-German global brands have challenged the solid grip that Audi, BMW and Mercedes-Benz maintain on China’s luxury car market. But until now, none of them has put any noticeable competitive pressure on the three leading brands, to say nothing about shaking their iron grasp on the market.
Tag Archives: Audi
BMW Maintains lead over rivals Audi, Mercedes but it’s shrinking
BMW Group’s core brand outsold rivals Audi and Mercedes-Benz in September thanks to strong demand in Europe, but the gap between the three luxury car brands has narrowed this year in a fierce sales race.
BMW said that sales of its namesake brand rose 6 percent last month to 167,584, beating its two competitors. Audi sales rose 6 percent to 159,950 in the same period, while Mercedes’ brand jumped 14 percent to 162,746.
Audi autonomous RS 7 Sportback to run racing speed lap at Hockenheim
A driverless Audi RS 7 Sportback will take a lap on the Hockenheim race track on Sunday 19 October, in the season finale of the German Touring Car Championship (DTM).
The Audi RS 7 piloted driving concept car will handle the Hockenheim track at racing speed.Tests conducted so far indicate that on the grand prix track a lap time of just over two minutes can be expected, and that the technology demonstrator should reach speeds of up to 240 km/h (149 mph).
With the Audi RS 7 piloted driving concept car, Audi wants to show the great potential of piloted driving.
The RS 7 Sportback is equipped with a 4.0 TFSI with 412 kW (560 hp) and 700 N·m (516 lb-ft) of torque. With its cylinder-on-demand (COD) system, the fuel consumption of the V-8 bi-turbo is 9.5 liters per 100 kilometers (24.8 mpg US) with 221 grams CO2 per kilometer (355.7 g/mi).
Audi Said to Plan Cost-Growth Reduction of €2 Billion
By Christoph Rauwald
Audi wants to rein in costs by about €2 billion ($2.5 billion) a year to offset surging spending on new technology, according to people familiar with the matter.
competition intensifies as Audi sells fewer cars than Mercedes
Audi sold fewer cars than rival Mercedes-Benz for the first time this year in the latest sign that the sales rivalry among Germany’s top luxury automakers is intensifying.
