Tata Motors concluded the ‘Zestful Bollywood Pilgrimage’ – a unique virtual Bollywood Contest and has selected Mr. Alok Pandey as the winner of this unique property. The virtual contest will come alive in August as Mr. Pandey will embark on an exciting drive, discovering famous Bollywood locations. He will be among the first few to exclusively experience the dynamic Zest on Indian roads, in true filmy style.