Rolls-Royce isn’t a company given to rocking out random concept cars willy nilly – it knows its audience. So, the Six Senses Concept isn’t really much of a concept at all. It’s a tarted-up Ghost that “encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it to a new level of sensory indulgence.”O RLY?

Yes, really. “It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well,” said Rolls CEO Torsten Muller-Otvos.

It continues…

“It can be likened to an aura, a sense that the stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation. That’s a uniquely Rolls-Royce sixth sense that this car presents so elegantly,” he continued.

And there’s more…

“And while the world of luxury presents many objects of desire that captivate one or more senses, it takes one of these hand-built cars to awaken all five.”

So, the Six Senses name is something to do with the car being an aura, we think. And it’s nice to know that this is, we can deduce, the first car ever that tastes good.

…Actually it’s not though, is it? There’s that Skoda cake car. Hmm.

Having read through Rolls-Royce’s press release a couple of times, we’re still not sure what this is supposed to be. We think the taste thing is handled by a drinks chiller (pictured below), while touch is dealt with because it’s got wood inside it – not unlike other Rolls-Royces.

Smell happens because it’s got real leather seats – in stark contrast to the sticky vinyl found in most Rollers – and it’s got touch because the mats are thick.

And finally there’s sound; it has a sound system. Good.

We’ll end this with another quote from Torsten:

“Ghost Six Senses redefines a simple truth – a Rolls-Royce is always so much more than the sum of its beautiful parts.”

Yes. Yes it probably is.