PSA/Peugeot-Citreon and Renault are taken a battering in their slumping French domestic market, but globally the automakers are getting a big marketing boost from Hollywood’s film industry.
Both companies have cars starring in new movies screened in cinemas across the world.
Renault aims to challenge Fiat’s decade-long dominance of the minicar segment with its new Twingo.
“I would like to see the Twingo in the number two spot in this segment,” Stefan Mueller, the company’s Europe chairman, Mueller told Automotive News Europe in an interview.
The new Renault Twingo looks great, taking inspiration from the original Twingo, the Renault 5 and mainly from last year’s Twin’Run Concept.
Renault stands to benefit the most from deeper integration with alliance partner Nissan, industry watchers believe.
