Vignale badged cars will be priced like Ford’s performance ST models but attract different customers.
Volume automakers aim to move upmarket in Europe as a way to boost profits in a domestic market set to decline for a sixth consecutive year.
Daily Archives: October 10, 2013
Ford wants Vignale line to propel brand upmarket in Europe
to win back sales from German premium brands Citroen, Ford, Renault move upscale
Models from Citroen’s upscale DS subbrand, such as the DS3, which competes with the Mini, sell for up to 40 percent more than Citroen’s equivalent non-DS variants.
