Tag Archives: Marketing

Official guide to the Tokyo show models doesn’t necessarily mean cars

A guide to the Tokyo show models doesn't necessarily mean cars

Are you familiar with the official guide to the models on display at the Tokyo Motor Show? It gives the dimensions, name, model “year” and location of each “exhibit.”

BMW, Mercedes offer perks to keep wealthy buyers

BMW, Mercedes offer perks to keep wealthy buyers

German ski legend Rosi Mittermaier passed on racing tips at Austria’s Zillertal resort last winter to a group of 10 students who all had one thing in common: they owned a BMW 7-series sedan. In Germany, 7-series owners become members of the The BMW Excellence Club.

SEMA Show conference helps businesses succeed in social media

SEMA Show conference helps businesses succeed in social media

The 2013 SEMA Show Educational Program includes a special, one-day conference dedicated to helping auto-related businesses succeed in social media and online marketing.

‘Feisty’ Mini plays up ‘not normal’ roots as rivals crowd subcompact market

'Feisty' Mini plays up 'not normal' roots as rivals crowd subcompact market

It’s not business as normal anymore at Mini. The small car brand has posted outsize sales growth for the last few years, but now competition has started to ding the brand as rivals like Ford and Toyota introduce a widening array of small, fuel-efficient cars.

new Fiat 500 Abarth ad, seeing is believing

Remember Fiat’s 2011 Super Bowl commercial, Seduction, in which a beautiful woman turned out to be a Fiat 500 Abarth? This one is even better!