Attempting to influence drivers with eye-catching visuals and marketing messages is no new concept. After all, roadside signs and billboards have been used as promotional tools since the introduction of the automobile.

Today, however, more and more businesses are using the bodies of cars, vans and trucks as the advertising medium. Companies all across the nation — from small, independently-owned operations to Fortune 500 corporations — are maximizing consumer awareness and interest by covering their vehicles with colorful, attention-grabbing graphics.