Tata Motors today announced its partnership with DRB-HICOM, Malaysia’s biggest conglomerate, for the import, distribution and assembly of Tata Motors Commercial Vehicles in Malaysia, an important milestone in the continued expansion of the company’s global footprint.
To add to the cheer of your next great adventure, Tata Motors today announced the new Safari Storme ‘Explorer Edition’ at Tata Motors’ showrooms near you. Launched at HORIZONEXT, the new Safari Storme Explorer Edition is a true outdoor companion, with customised outdoor essentials and a host of in-vehicle technology features building on the ‘REAL SUVs‘ masculinity, premiumness and utility.
Continuing with initiatives as part of its Horizonext strategy, Tata Motors today announced the launch of Tata Motors Service’, a comprehensive and renewed customer service programme to further enhance its customer service levels, backed by technology, strong dealer network and consumer insights.
Tata Motors, India’s largest automotive player and the world’s fourth largest truck and bus manufacturer, announced its entry into Australia, under a new independent distributor, M/s Fusion Automotive Pty Ltd. Australia. The latter will have exclusively marketing and distribution of the Tata Motors brand in Australia.
Tata Motors announced HORIZONEXT, an aggressive customer-focused strategy for its Passenger Vehicles business. It also unveiled 8 newly upgraded and enhanced products, across 5 brands. These vehicles will soon be available at dealerships.
HORIZONEXT, a four-pronged customer-focused strategy, provides the best customer experience — from best vehicle experience to superlative purchase experience and followed by technology-intense after market service support. The four pillars for this strategy are:
