
Volvo CEO Samuelsson: “We are flexible enough to cope with the slightly lower volumes [in Europe] right now.” He says the company’s car production footprint in Europe is safe despite the region’s chronic overcapacity.

Volvo CEO Samuelsson: “We are flexible enough to cope with the slightly lower volumes [in Europe] right now.” He says the company’s car production footprint in Europe is safe despite the region’s chronic overcapacity.

Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and ‘bling’: that’s the debate causing ripples at the top of Volvo Cars., which has been under Chinese ownership since 2010.
Volvo will not develop a flagship sedan to challenge the BMW 7 series, the Mercedes-Benz S class or the Audi A8.
Certainly not now, and maybe not ever. Volvo CEO Hakan Samuelsson said such a flagship doesn’t fit Volvo’s green image and is not, in fact, the sort of vehicle that Volvo customers would even consider.

Volvo is distancing itself further from its Ford Motor Co. legacy as it prepares to launch a new range of in-house engines and a modular platform.

Hakan Samuelsson, the new Volvo CEO, at his first Detroit auto show looked more like Volvo’s chief designer –tieless, sport jacket, casual pants, easygoing manner.