The success of the segment-busting Nissan Qashqai and Range Rover Evoque was a wake-up call to automakers. Now they are ready to push the trend to a new level.
Tag Archives: Evoque
Overfinch Evoque – £89,995 to you, squire
Overfinch, the Range Rover tuning specialists have introduced an Evoque at more than twice the price of the standard car. It must be the period for vastly expensive 4x4s – yesterday we covered the £123K Mercedes G63 AMG, which makes the Overfinch Evoque look almost sensible.
Land Rover: only happy when it rains
Working in marketing at Land Rover gives you a strange view of the world: every autumn they pray for a really bad winter and now they are pointing to the floods as proof that Land Rovers are the essential choice. For the last couple of years, they have run big campaigns in the run-up to winter reminding people of the chaos snow can cause. It has certainly served them well: we spoke to one Land Rover dealer in the Cotswolds who said that people had been coming in during the snow of 2010 and refusing to leave until they had been sold a Land Rover – any Land Rover.
Jaguar Land Rover creates 300 jobs with £1bn investment
Jaguar Land Rover (JLR) has announced that it will spend an extra £1bn with UK suppliers over the next four years, a direct result of the popularity of the new Range Rover Evoque. The investment is on top of the £2bn worth of supply contracts it has already awarded to over 40 UK parts suppliers, which it announced a year ago.
£80,000 Victoria Beckham Evoque unveiled
The fruit of the odd partnership between Range Rover and Victoria Beckham has finally arrived, with an Evoque bearing the design handiwork of the mardy faced ex Spice Girl unveiled at the CAFA Art Museum in Beijing. You may remember that when Land Rover unveiled the Evoque, it also invited Victoria Beckham along and, quite vaguely, announced that she’d had (or was going to have) something to do with the interior design.
