Maserati sees global sales topping 35,000 this year

Maserati expects to sell more than 35,000 cars this year to put it well on its way to meeting a 50,000 sales target in 2015, subject to the availability of a new SUV due next year, the brand’s CEO, Harold Wester, said.

“For the end of the year we will be significantly beyond 35,000, but not beyond 40,000,” Harald Wester told Reuters.

Maserati sold 15,400 vehicles in 2013.

Wester said the brand was still on track to launch the Maserati Levante SUV by the end of next year. It plans to build at least 25,000 of the Levante per year from 2016.

The revival of the luxury Maserati brand is a key part of parent Fiat Chrysler Automobiles’ plan to return to profit in Europe, along with the relaunch of the Alfa Romeo marque.

Maserati’s product offensive is the most ambitious yet for the Italian brand Fiat bought in 1993.

Speaking on the sidelines of the Paris auto show, Wester said the idea of keeping annual Maserati sales capped at 75,000 — a level it hopes to reach by 2018 — still stood, but he “would not be dogmatic about it.”

“The core of the message was: Maserati will remain an exclusive brand,” he said. “We will not offer a product below the Ghibli, we will not compete on price as other people are doing. Volume is not the most important parameter for the business.”

Wester said the number of dealers selling Maserati products would grow by another 100 from the current 354 by the end of 2015 and that should be sufficient to sell the product, even at future levels of around 75,000.

The brand’s current line-up includes the four-door GranTurismo sedan, the Quattroporte and the compact, lower-priced Ghibli. After the Levante SUV, the company has promised the Alfieri, a sporty two-seater, which will also come in a cabriolet version.

The United States remains Maserati’s main market, closely followed by China, which is also the biggest market for its Quattroporte model.