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Maserati on track to meet sales targets, CEO Wester says

Maserati on track to meet sales targets, CEO Wester says

Maserati is on track to meet sales targets for the brand over the next four years, the automaker’s CEO Harald Wester said.

“We confirm our targets: 50,000 in 2015 and 75,000 in 2018,” Wester told journalists on the sidelines of an exhibition launch to celebrate the brand’s centenary.

The company sold 15,400 cars globally in 2013.

“It’s an ambitious but also realistic plan, which is fundamental to turn Maserati into a true competitor to the great German carmakers,” Luca Cordero di Montezemolo, chairman of sister brand Ferrari, said at the same event.

Wester also said Maserati expects to top last year’s annual sales in the first six months of this year.

“Our sales are growing constantly. In the first six months of this year we will have sold as many vehicles as in all of 2013 and 2013 was our best year,” Wester said in a speech at the event. “Our sales are growing not because the market is growing but because clients choose our vehicles,” Wester added.

The revival of the Maserati brand represents a key element of Fiat Chrysler Automobile’s goal to be profitable in Europe, alongside the relaunch of the sporty Alfa Romeo marque, as the group aims to move back into the black in a region which is only slowly recovering from a six-year slump in sales.

Wester said while the United States remained Maserati’s biggest market, China was the best market for its Quattroporte, and Europe and Italy were also “starting to give us satisfaction.”

Wester also said Maserati’s Levante SUV would come to the market in late 2015 or in 2016.

The brand’s current lineup includes the GranTurismo, the Quattroporte and the compact, lower-priced Ghibli. After the Levante SUV, the company has promised the Alfieri, a sporty two-seater, which will also come in a cabriolet version.

Wester said there were no plans to add additional manufacturing plants for Maserati, but instead the company would push to boost utilization capacity at existing sites.