
PSA/Peugeot-Citroen CEO Carlos Tavares is aiming the company’s Peugeot brand directly at Volkswagen Group’s core VW marque as part of his Back in the Race turnaround plan for the struggling French automaker.

PSA/Peugeot-Citroen CEO Carlos Tavares is aiming the company’s Peugeot brand directly at Volkswagen Group’s core VW marque as part of his Back in the Race turnaround plan for the struggling French automaker.