
Toyota Europe CEO Didier Leroy says he’s ready to “help” Nissan achieve its stated goal of becoming the top-selling Japanese automaker in the region by 2016. Why? Because Leroy says he puts profit before volume.

Toyota Europe CEO Didier Leroy says he’s ready to “help” Nissan achieve its stated goal of becoming the top-selling Japanese automaker in the region by 2016. Why? Because Leroy says he puts profit before volume.

At the Geneva Motor Show, Toyota Motor Europe (TME) announced that European sales of hybrid vehicles reached an all-time high in 2013 totaling 156,863 units, up 43% year-on-year. Hybrid models now represent 18.5% total TME sales, including several countries outside of the EU.