Tag Archives: Toyota America

Toyota CEO North America, James Lentz testifies on Toyota’s brake override questions

Toyota CEO North America, James Lentz testifies on Toyota's brake override questions

Toyota Motor Corp. decided not to market its brake-override system as “safe stop” to avoid promising more than the mechanism could deliver for driver safety, the company’s top U.S. executive told a California jury.

Discounts Are Necessary to Sell Plug-Ins Says Toyota America

toyota-pirus-plugin-hybrid

Toyota Division Group Vice President Bill Fay told Wards Auto that dealership incentives on the Toyota Prius Plug-in Hybrid will continue to be necessary for the company to keep pace with last year’s sales figures.