Tag Archives: Thrive in Niche

Ferrari Counts on Brand Pull to Thrive in Niche

By Christoph Rauwald, Tommaso Ebhardt and Mark Clothier

For Ferrari SpA, proving it can thrive as an independent sports-car maker may be a tougher challenge than a Formula One victory.

Following its spin-off next year from parent Fiat Chrysler Automobiles NV (FCA), the global cachet of the Ferrari name will be key to master hurdles such as the costs of developing cars that meet the standards of its elite customers and ever demanding regulators.