
PSA/Peugeot-Citroen CEO Carlos Tavares has appointed a boss for the company’s European operations and recruited a former top Renault executive to head manufacturing in his latest management changes at the automaker.

PSA/Peugeot-Citroen CEO Carlos Tavares has appointed a boss for the company’s European operations and recruited a former top Renault executive to head manufacturing in his latest management changes at the automaker.

PSA/Peugeot-Citroen’s prospects may be brightening as Europe emerges from a six-year market slump, but new CEO Carlos Tavares still faces long odds as he prepares to present his recovery plan on Monday, analysts said.

Renault appears to be scaling back its ambitions for the sporty Alpine subbrand but the project will still go ahead, a source familiar with the development work stated.

PSA/Peugeot-Citroen’s incoming CEO Carlos Tavares hustled around the Geneva auto show this week in a way that didn’t suggest he was taking one of the toughest jobs in the auto industry.
Attending his first car show since joining the French carmaker “is very pleasant,” Tavares said while rushing to Peugeot’s display area, where electronic music throbbed and the 308 hatchback — the 2014 European Car of the Year — was prominently displayed. “I’m a lucky guy.”
Carlos Tavares, PSA/Peugeot-Citroen’s incoming CEO, laid out aggressive plans to remake the unprofitable automaker’s model lineup.Tavares, the former Renault executive who will take over as CEO next month, said PSA needs to increase research and development funding and narrow its offerings to focus on the most profitable vehicles.