Tag Archives: risks market share

Audi risks market share as BMW recovers

Just as Europe’s car market recovery shifts up a gear, the region’s biggest automaker Volkswagen will have little new to display from its luxury brand Audi at the upcoming Geneva auto show, other than a niche sports car.Audi, which accounts for almost half of operating profit at Volkswagen, will unveil a new version of the TT sports car, a model that accounted for less than 2 percent of the brand’s 1.58 million sales in 2013.