Christoph Meier, a sound engineer at Mercedes-Benz parent Daimler AG, typically spends time making engine noise less jarring. For the carmaker’s new electric models, he’s had to do the opposite — create sound.
Tag Archives: r&d
Kwon Moon-sik, Hyundai randd president, 2 other execs resign over quality problems
Hyundai Motor said today its research and development president, Kwon Moon-sik, and two other executives resigned over a string of quality problems as the automaker tries to shore up its reputation ahead of key model launches.
GM StudiesTesla Very Very Closely
In Wall Street’s retelling of the biblical Book of Samuel, General Motors Co. is Goliath and electric car maker Tesla Motors Inc. is David, the would-be giant slayer.
Toyota’s 10 million unit plan: Common parts, r&d
Toyota Motor Corp. President Akio Toyoda is banking on an overhauled r&d strategy to kick the company his grandfather founded into growth mode after four years of crises. He stated “If you compare it to soccer, it’s like changing the field formation. As the head coach, I have changed us from a defensive formation to an offensive one.”
The strategy will help boost Toyota’s global sales beyond 10 million units a year. In 2007, Volkswagen Group CEO Martin Winterkorn set a similar goal for the group — 10 million sales by 2018.
