Tag Archives: Porsche

Oops! Porsche introduces Boxter for London

August 21, 2012   Ian

When this correspondent typed “Boxter”, the helpful spell checker underlined it as a possible error. Apparently Porsche and its advertising agency can’t afford such advanced software – but they can afford to spend a fortune on a huge billboard campaign for the misspelled Boxster.
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VW to buy Proton?

July 23, 2012   Ian

VW is said to be considering yet another bid for marginal car brand, Proton, according to industry website just-auto.com. Proton was set up basically as a vanity project by Malaysian Prime Minister Mahathir to demonstrate that Malaysia was a modern country. It did well at first by assembling Mitsubishi Lancers, but suffered from delusions of competence, and did more of its own engineering over the years, with the result that quality fell through the floor. UK market share has fallen from 1% in 1992 to 0.02% last year.
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VW to take full control of Porsche

July 06, 2012   simon

The most convoluted saga in car industry history is due to end this August when VW will buy the 50.1% of Porsche’s parent company that it does not already own. This ends a battle that started in 2005, when Porsche, bizarrely, started buying into VW and then tried to swallow its vastly bigger German neighbour. Think of those wildlife films where a snake swallows a deer, but substitute an elephant for the deer, and you get the idea of the difference in scale.
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15-minute electric car charge system unveiled

May 04, 2012   Ian

A fast-charging system that promises to fully charge an electric car in 15-20 minutes will be demonstrated for the first time at an electric vehicle show next week.  The Electric Vehicle Symposium will see eight major car manufacturers (Audi, BMW, Chrysler, Daimler, Ford, GM, Porsche and VW) throw their weight behind a standardised DC-fast charging system. It will, according to a Volkswagen Group press release, “accelerate more affordable deployment of electrified vehicles and charging infrastructure.”
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