Adults under 50 have long been the ideal target group for advertisers, but when it comes to buying new vehicles, older consumers may be a marketer’s best bet, says a University of Michigan researcher.
Tag Archives: older drivers
Older Drivers Safer Reports IAM
Older drivers are as safe as drivers from all other age groups, according to research published by the IAM (Institute of Advanced Motorists). Contrary to widespread belief, the study shows experience counts in the drive for safer roads. They have better attitudes to safety, deal with hazards better than young drivers and use experience to increase their safety margins on the road.
