Tag Archives: not enough to revive core brand

Fiat 500 not enough to revive core brand

While rivals rolled out new models and concept cars, Fiat had little to display at the Paris auto show besides the 500X in what is starting to look like a worrying trend for the carmaker’s namesake brand.Following the full takeover of U.S. unit Chrysler, the newly-named Fiat Chrysler Automobiles (FCA) has set out an ambitious growth plan focused on its upmarket Alfa Romeo, Maserati and Jeep brands.