A  new University of Utah study funded by the AAA Foundation for Traffic Safety found that, when compared to talking to a live person on a cell phone, using speech recognition technology to command devices while driving resulted in “a relatively high level of cognitive distraction,” according to MyStar.

Based on this study, MyStar, a marketing company that provides branded personal assistance service to auto dealerships, feels that its service has once again been proven to be a more effective alternative to voice-recognition apps.