Tag Archives: move brand upscale in Europe

Ford Store borrows from Apple in bid to move brand upscale in Europe

Ford is the latest automaker to borrow ideas from technology giant Apple with the hope that the connection will provide a boost to its retail network. The U.S. vehicle manufacturer will rebrand 500 dealerships, mainly in northern Europe, as Ford Stores, which will stand out because each will have dedicated space to feature models from the company’s new Vignale premium trim line that will launch next year.