PSA/Peugeot-Citroen will increase production of the Peugeot 308 hatchback after receiving 60,000 orders for the new model since its launch in October, the automaker said in a statement.

PSA will hire 600 people, including 450 on temporary contracts, to staff a night shift at a plant in Sochaux, France, to meet high demand for the model, which last week won Europe’s Car of the Year award at the Geneva auto show.