Tag Archives: may not be replaced

Mini Paceman, Coupe/Roadster may not be replaced

Mini may not replace slow-selling niche models such as the two-seat Coupe/Roadster models and the Paceman three-door crossover. Instead the BMW Group subsidiary will focus on three “pillar” models.

Mini needs to be “more relevant for more people,” Oliver Friedmann, the brand’a head of product management, told Automotive News Europe at the auto show here. “Our first priority is to roll out a portfolio that has strong pillars and to be absolutely clear what each stands for.”