Tag Archives: making DS a worldwide winner

Yves Bonnefont shares PSA’s strategy for making DS a worldwide winner

June 10, 2014   Sean

Yves Bonnefont shares PSA's strategy for making DS a worldwide winner<

Yves Bonnefont made history this month. On June 1 he became the first CEO of PSA/Peugeot-Citroen’s upscale DS brand.

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