The rapid development and increasing consumer demand for mobile technologies is exerting enormous influence on the auto dealer network and will initiate rapid changes in the retail model.
To address this topic, J.D. Power will hold an “Influence of Technology in Automotive Retail” presentation and discussion, during the Los Angeles Auto Show’s first annual Connected Car Expo (CCE) on Nov. 21, 2013, from 1 to 2 p.m.
Chris Knox braces for frustration every time he steps into his new Ford F-150 truck.
Mechanically, the pickup is perfect. But the MyFord Touch communication and entertainment system constantly seizes up as Knox tries to make hands-free calls from his iPhone 5.
A new University of Utah study funded by the AAA Foundation for Traffic Safety found that, when compared to talking to a live person on a cell phone, using speech recognition technology to command devices while driving resulted in “a relatively high level of cognitive distraction,” according to MyStar.
Based on this study, MyStar, a marketing company that provides branded personal assistance service to auto dealerships, feels that its service has once again been proven to be a more effective alternative to voice-recognition apps.
