Europeans hit hard by austerity are turning to low-cost vehicles like never before. That’s why Dacia, the entry brand owned by Renault, increased new-car sales by 9 percent in January in an overall European market that was down 9 percent.

The head of Renault’s entry-level models, Arnaud Deboeuf, will share insights on how Dacia has thrived during Europe’s debt crisis at the 16th Automotive News Europe Congress on June 12 in Paris.