Tata Motors announced HORIZONEXT, an aggressive customer-focused strategy for its Passenger Vehicles business. It also unveiled 8 newly upgraded and enhanced products, across 5 brands. These vehicles will soon be available at dealerships.

HORIZONEXT, a four-pronged customer-focused strategy, provides the best customer experience — from best vehicle experience to superlative purchase experience and followed by technology-intense after market service support. The four pillars for this strategy are: