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mobile device car shoppers to double by 2018 study says

AutoTrader.com released the findings of its new “Multi-Device Car Shopping Study,” which provides deep insights into how consumers use a combination of their personal computer, smartphone and/or tablet to shop for vehicles.

Currently, only 23 percent of car shoppers are utilizing two or more devices, and the Multi-Device study showed that the PC/laptop is still the primary device used for car shopping.