Tag Archives: Deepening rivalries

Deepening rivalries test German luxury car dominance

File photo of Infiniti chief designer Albaisa drawing a sketch of a car next to a quarter sized model of the Infiniti Emerg E car at Nissan Technical Center in Atsugi

By Laurence Frost and Andreas Cremer

Berlin-based PR executive Herbert Franz should be a soft target for German luxury automakers – his last car was a BMW X3 – but he can’t wait to leave them behind.

“This car is hip,” said Franz, 52, at the city’s biggest Jaguar Land Rover showroom, while eyeing up a British-built Evoque SUV that he fully intended to purchase.