
Citroen has found clever ways to make its new C4 Cactus an unconventional and affordable alternative to hatchbacks that dominate Europe’s compact segment.

Citroen has found clever ways to make its new C4 Cactus an unconventional and affordable alternative to hatchbacks that dominate Europe’s compact segment.

PSA’s Villaverde factory in Madrid, which faced closure two years ago, now has a brighter future thanks to the C4 Cactus. Citroen started building the new compact hatchback at the plant at the end of April. Starting next year the C4 Cactus will be the only model the plant makes.
Citroen plans to be the first automaker in Europe to offer a “pay-per-use” leasing scheme with the launch of the new C4 Cactus. The scheme mirrors plans offered by mobile phone operators.”The pay-per-use scheme will include a monthly lease rate plus an additional payment that will vary according to the kilometers driven in the month,” Citroen CEO Frederic Banzet said during a preview of the car last month. He declined to provide specific details, which will be revealed at the Geneva auto show on Tuesday.
Citroen is taking a bold step with its new C4 Cactus compact car that debuts at the Geneva auto show – just like Nissan did when it launched the Qashqai in 2007.Like the Qashqai, the C4 Cactus has a polarizing design that you’ll either love or hate.