A new study by the Kellogg School of Management at Northwestern University finds that when it comes to auto repairs, women who don’t appear knowledgeable about cost may end up paying more than men. However, gender differences disappear when customers mention an expected price for the repair.
The study, “Repairing the Damage: The Effect of Price Expectations on Auto-Repair Price Quotes,” was conducted by Kellogg professors Meghan Busse and Florian Zettelmeyer and Northwestern University Ph.D. student Ayelet Israeli in collaboration with AutoMD.com, an online automotive repair information site.
