Industry data supplied by Ford and Del Webb, part of the multi-brand homebuilder PulteGroup, show that the baby boomer segment (ages 55 to 64), which comprised the growing market for large homes and made minivans and big SUVs vogue are now shifting to still lavish, but smaller homes and utility vehicles.
Tag Archives: baby boomers
Report: Americans driving less
As the average number of miles driven by Americans heads into its eighth year of decline, a new report from the U.S. Public Interest Research Group(PIRG) Education Fund finds that the slowdown in driving is likely to continue.
Baby Boomers are moving out of the phase in their life when they do the most commuting, while driving-averse millennials move into that phase. These demographic changes and other factors will likely keep driving down for decades, according to the report, “A New Direction: Our Changing Relationship with Driving and the Implications for America’s Future.”
Older Drivers Safer Reports IAM
Older drivers are as safe as drivers from all other age groups, according to research published by the IAM (Institute of Advanced Motorists). Contrary to widespread belief, the study shows experience counts in the drive for safer roads. They have better attitudes to safety, deal with hazards better than young drivers and use experience to increase their safety margins on the road.
