Tag Archives: Audi

Two-thirds of convertible drivers don’t use drop top


With the appalling British weather, it’s hard to believe we’re one of the biggest markets for convertible cars. And now, new research shows that despite our love of cabriolets, only a third of soft-top owners drive their motor with the wind in their hair.

Just under two thirds of Britain’s convertible owners (64%) either never or rarely take the roof down, according to the research by Audi, which has four convertibles in its model line-up.

Audi recovers 1939 Supercharged racer taken by the Soviet Union


Audi has managed to buy one of the five original Auto Union racing cars still in existence from the pre-war era.

Along with two others, the car had been taken by the Soviet Union in 1945 and shipped to Russia. In the 1980s, Paul Karassik, an American collector of part-Russian extraction, managed to track down two of the now-dismantled cars and shipped them back to America – piece by piece.

Candid camera: Audi lets customers see their cars in the workshop


Car service and maintenance has long been considered a shady industry, with many car owners dubious of work being carried out. But times change, and high-end brand Audi are reassuring customers by pioneering a new camera which lets customers see and hear about necessary repair work and authorise it all via mobile phone or PC.

Now rolled out across all UK Audi centres, the service enables technicians carrying out workshop inspections to focus handheld ‘Audi Cams’ on specific problems, to deliver verbal diagnoses and to send the resulting film clips to customers’ home computers or smartphones before any work begins.

Audi brings back RS3 to UK


Audi is bringing another 250 examples of the RS3 to the UK, after the first allocation of 500 all sold out. These additional cars will be available at the same price of £39,930 as first batch which were sold last year.The RS3 features a turbocharged 2.5-litre five-cylinder petrol engine with 335 bhp driving all four wheels through a standard seven-speed S-tronic twin-clutch transmission.

Audi opens digital dealership in London


It had to happen – a car company wanting its own take on the Apple store concept. It also probably had to be Audi that got there first. The first of 20 worldwide stores opens today close to Piccadilly in London. As Audi has a model range so large that even an Ikea store would struggle to show it all, the idea is that any model can be created and personalised on giant screens, which show the car at a scale of 1:1 – so the image is the same size as the real car. It also means individual aspects of the car can be shown in detail, such as how the traction control works (or maybe just how to use the increasingly complex infotainment system).