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Honda revives the HR-V to attract younger buyers

Honda revives the HR-V to attract younger buyers

Honda will revive the HR-V name for its new subcompact SUV when it goes on sale in Europe in the middle of next year.

Like the original HR-V SUV sold in the region until 2006, the new car will target a younger audience than those buying the brand’s CR-V compact SUV. “It is an opportunity for Honda to seek out new conquest customers across Europe,” a Honda spokesperson told Automotive News Europe.