By Nichola Groom

The sporty Alfa Romeo brand’s growth into one of Fiat Chrysler Automobiles’ main global brands, along with an imminent U.S. relaunch, is on target, its North American chief said at the Los Angeles Auto Show on Wednesday.
By Nichola Groom

The sporty Alfa Romeo brand’s growth into one of Fiat Chrysler Automobiles’ main global brands, along with an imminent U.S. relaunch, is on target, its North American chief said at the Los Angeles Auto Show on Wednesday.

Alfa Romeo has started development on three new models that will be key to the struggling brand’s turnaround. The cars are a midsize sedan to rival the BMW 5 series, a midsize SUV that will take on models such as the Audi Q5 and a flagship large sedan.

Alfa Romeo 4C is an impressive compact sports car and it looks like the company has another bigger sports car in development that will be called 6C.

Fiat-Chrysler CEO Sergio Marchionne has decided to turn Alfa Romeo into a stand-alone company — like Maserati and Ferrari — as part of his latest plan to revive the struggling brand, people familiar with the matter stated.

Fiat plans to invest as much as €9 billion on new models to end European losses in three years and revive nearly empty Italian factories, two people familiar with the matter said.