Ford will be showing the new Fiesta with sharper design today in Amsterdam at Ford’s special “Go Further” product event hosted by Ford President and CEO Alan Mulally and attended by 2,500 dealers.

In addition to sharper design, the new Fiesta features a host of new technologies including voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey.

The new Fiesta will  feature the European debut of segment-first MyKey, which will enable parents in particular to encourage safer driving and limit their teenager’s exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

New Fiesta will also be equipped with the 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.

“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”

More details about the new European Fiesta range will be revealed at the Paris Motor Show later this month.