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Honda cuts UK car production cites weak growth outlook

Honda unveiled further cuts to its manufacturing operations in the UK, citing disappointing sales growth in Europe which it did not see picking up in the next couple of years.
Honda said it planned to move from a three-shift to a two-shift pattern at its factory in Swindon, southwest England, resulting in an estimated 340 job losses, slightly more than 10 percent of the workforce.
The change means Honda now expects to produce about 120,000 vehicles in 2014 at Swindon, its hub for European car manufacturing activity, down from 140,094 vehicles in 2013 which was a decrease of about 15 percent from the previous year.
Honda has been making cars at the UK plant since 1992, building the Civic, Civic Tourer, CR-V and Jazz models for the British and European markets. The factory has the capacity to make 250,000 cars a year.
The automaker has seen its market share in EU and EFTA countries fall to 1 percent from 1.1 percent so far this year. In the first two months, Honda’s vehicle sales in the region dropped 10 percent to 18,037, according to figures from the industry body ACEA.
Ian Howells, senior vice president of Honda Motor Europe, said the company had not seen the growth it had anticipated over the past year. “With no increase forecasted for the next couple of years, we must scale our manufacturing activity accordingly,” Howells said in a statement.
He said the company was confident in the long-term future of the Swindon plant after the restructuring which followed job cuts of 800 last year.
The latest cuts come as European carmakers struggle to reverse dwindling car sales of the past six years as consumers, particularly in austerity-hit countries, hold back spending.
Many in the industry hope the slump in car sales will bottom out in 2014 as the sovereign debt crisis abates.


