2014 Team Toyo Dakar rally driver and professional skier Guerlain Chicherit will attempt a GUINNESS WORLD RECORDS title for the Longest car ramp jump this coming Sunday, March 16 in the scenic resort of Tignes, France.

Chicherit plans to jump 110 metres in his specially constructed Monster Energy / Toyo Tires MINI.

Current record is 101.19 metres and was set on May 30, 2011, by former Team Toyo driver and two-time Formula Drift Champion Tanner Foust.

“Our tyres have won championships in the desert and on the track,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “We are thrilled to now take them to the snow and support Guerlain in his GUINNESS WORLD RECORDS title attempt to complete the world’s Longest car ramp jump. He is a proven champion and truly lives the all or nothing attitude embodied by our athletes and our tire owners.”