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General Motors set sales records in China in 2014

General Motors and its joint ventures sold a record 3,539,970 vehicles in China in 2014, an average of one vehicle every 9 seconds and almost 9,700 vehicles each day. GM’s sales were up 12.0% from the previous high of 3,160,377 vehicles sold in 2013.

GM performed well ahead of the overall industry in China, which was up an estimated 7.5% last year.We experienced especially strong growth in demand in the luxury segment as well as in the SUV and MPV segments.

Domestic sales by Shanghai GM rose 13.1% last year to a record 1,710,025 units. SAIC-GM-Wuling sold 1,787,931 units in China, an increase of 12.8% and an all-time high as well. FAW-GM’s domestic sales were down 29.4% to 41,702 units.

Buick sales in China increased 13.5% on an annual basis to a record 919,518 units. The brand was led by the original Excelle family, which had sales of 293,098 units, and the Excelle XT and GT, whose sales were up 20.6% to 246,305 units. Sales of the Regal and Encore totaled 111,245 units and 82,346 units respectively. The Envision SUV, which was launched in August, had sales of 19,683 units.

Chevrolet likewise set a record for domestic sales, as demand increased 10.0% from 2013 to 717,007 units. Its most popular nameplate was the Cruze, which had sales growth of 7.7% to 265,993 units. It was followed by the Sail family, which had sales of 203,208 units, and the Malibu, whose sales increased 25.4% to 125,547 units.

Cadillac sales in China were up 47.0% from 2013 to a record 73,500 units. The XTS experienced record sales of 31,960 units, which was up 59.0% from the previous year. In addition, sales of the SRX reached 27,484 units, and sales of the ATS and ATS-L totaled 13,276 units.

Wuling sales in the domestic market rose 8.4% year on year to 1,608,571 units, which was also a new annual high. Baojun had sales of 179,360 units, an increase of 78.5% from 2013 and a new high for the brand.

During December, GM and its joint ventures sold an all-time monthly record 357,375 vehicles in the domestic market, an increase of 31.9% on an annual basis. Shanghai GM’s domestic sales increased 51.8% to 191,181 units, while SAIC-GM-Wuling’s sales in China were up 18.9% to 164,258 units. Both were December records. FAW-GM’s sales were down 70.6% to 1,936 units.

In 2014, GM and its joint ventures expanded their lineup with several new and refreshed models in China, including the Buick Envision premium midsize SUV, Chevrolet Trax urban SUV and Sail 3 family car, Cadillac ATS-L luxury sport sedan, and Baojun 730 family vehicle.

GM also continued expanding its footprint in China. SAIC-GM-Wuling broke ground for its new R&D center and proving ground in Liuzhou, Guangxi, to support the development of new vehicles for China. It also opened its new manufacturing base in Chongqing and signed an agreement for the second phase of production at the facility. Shanghai GM Norsom Motors opened its Phase III manufacturing facility in Shenyang, Liaoning.

Shanghai OnStar, which provides a range of in-vehicle safety, security and telematics services, reached a new industry high of 800,000 active subscribers and introduced several new services such as Vehicle Alarm Notification, Weather Query and the Reservation Voice Platform. It also opened its third call center in Chongqing.

GM continued expanding the dealership networks of all of its brands, with a focus on China’s tier 3 and 4 cities. GM ended 2014 with more than 4,530 dealerships nationwide. To provide more convenient services in the digital era, Shanghai GM launched the Buick Aftersales Flagship Store on Tmall.com and the MyChevy online 4S store.

GM maintained its support for a greener, safer and healthier community in China. It demonstrated the Chevrolet EN-V 2.0 (Electric Networked-Vehicle) concept—designed, engineered and built in Shanghai—at the Society of Automotive Engineers in China last year. It also signed a memorandum of understanding with Shanghai Jiao Tong University to collaborate on a vehicle sharing program featuring the Chevrolet EN-V 2.0 starting this year.

The GM Restoring Nature’s Habitat Project, Safe Kids Safe Ride Project and Chevrolet Red Chalk Program were among the automaker’s key corporate social responsibility activities carried out in 2014. In its fourth year, the GM China Consumer Fuel-Saving Challenge showcased the fuel economy of products from the Buick, Chevrolet and Baojun brands.