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Ford to expand lineup for European recovery
September 17, 2013
Sean

Ford of Europe is adopting a tactic that Ford Motor Co. used during the 2008-09 recession in the United States.
The company will bulk up its lineup as it awaits the European car market’s recovery, says Barb Samardzich, Ford of Europe’s head of product development. Ford wants to be prepared to gain share in a healthy Europe, Samardzich said at the Frankfurt auto show.
“It’s the same exact strategy as in North America: to make sure that our portfolio was the best ever when the economy turned around,” said Samardzich, who has been named Ford of Europe chief operating officer effective Nov. 1.
Ford of Europe President Stephen Odell says Ford has upped its plans for portfolio expansion. In 2012, Ford said it would add 15 vehicles in Europe in five years. Now it plans to add 25 vehicles, Odell told media before the show.
Odell said the 25 will be lineup additions or new generations of vehicles, but will not be variants. Samardzich said the process is made simpler by the automaker’s One Ford drive for uniform platforms and powertrains globally. For instance, Ford moved the India-built EcoSport compact crossover into the European lineup in 18 months.
The EcoSport will be built in Russia, arriving in European showrooms late this year.
Odell also reconfirmed Ford’s determination to post a profit in Europe for 2015. He said Ford’s move to cut 18 percent of production capacity, along with the addition of new product, will be key to the effort.
Posted in: General Talk
Tags: Barb Samardzich, Europe Recession, Ford lineup, Stephen Odell


