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DARPA awards Phase 2 SBIR contract for HEV motorcycle prototype
January 20, 2015 By Neville -
Report: Hyundai to cut price of FCV in Korea to compete with Toyota
January 20, 2015 By Neville -
Nissan LEAF is best-selling EV in Europe for fourth year in a row
January 20, 2015 By Neville -
Ford of Europe designer Stefan Lamm joins VW’s Seat brand
January 20, 2015 By Sean -
Ford’s German production to raise as demand rebounds
January 20, 2015 By Sean
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Ford Edge concept hints at global SUV ambitions

In designing the Edge Concept, Ford stylists aimed to maintain the muscularity that made the first Edge popular.
Ford laid out its vision for the crossover of the future with an Edge concept, a vehicle with global ambitions and laden with new technology including autonomous driving and parking features.
When the mid-sized Edge crossover was introduced in 2006 it was aimed primarily at regional markets dominated by North America. But explosive growth in utility-vehicle sales around the world, notably China, has prompted a change in Ford’s approach, according to Jim Farley, Ford’s executive vice president of global marketing, sales, service and Lincoln.
“We no longer look at SUVs as a regional product,” Farley told journalists on Tuesday at a sneak preview of the next Edge ahead of its debut at the Los Angeles auto show.
SUVs and crossovers are red-hot, particularly in places like China and Russia.
The Edge will be Ford brand’s first large upscale SUV for Europe where it will go on sale by 2017, the company said in a statement.
The Edge is slotted in the middle of Ford’s global utility-vehicle lineup between the subcompact EcoSport, the compact Escape — sold as the Kuga outside North America — and the large Explorer.
Farley said Ford is “halfway down the journey and moving quickly” in its effort to globalize its utility vehicles.
One reason Ford decided to introduce the Edge Concept in Los Angeles is that it leads all five-passenger crossovers in southern California, with 23 percent of the market, Ford said, citing an analysis of Polk registration data.
Ford is demonstrating several autonomous and semi-automated driving technologies in the Edge Concept.
The features, which utilize electronic sensors, are “the building blocks for the future of automated driving,” Ford says.
They include “fully assisted parking aid,” a prototype system that allows customers to park their vehicles in tight spaces by touching a button or while standing outside the vehicle using remote control.
The Concept also incorporates sensor-based obstacle avoidance that will automatically guide a vehicle out of harm’s way in the event of an imminent collision.
The suite of technologies is being developed by Ford researchers in Europe.
When designing the Edge Concept, Ford stylists set out to maintain the muscular shape that made the original Edge popular while incorporating futuristic themes.
Design manager Kevin George said the original Edge “is a heavyweight boxer. We want to make it more like a sprinter — a combination of accommodating and dominating.”
This is the latest version of Ford’s global design language, designed to evoke “visual premiumness,” George said.
The Edge Concept features the same hexagonal grill shape that is the most prominent characteristic on Ford’s global family of vehicles.
The look debuted with the 2013 Fusion sedan. But with this concept, the designers did their own take with an updated variation on the three-bar chrome grill signature from the current Edge.
LED lighting is featured in the taillamps, too. A molten red arc of light stretches across the rear of the vehicle.
The exterior is painted a color called “copper flame.”
The interior features a 10-inch touch screen, a leather-wrapped steering wheel and a hand-stitched instrument panel. The dashboard features mechanical switchgear.
“We call the interior environment “Dynamic Sanctuary,” said Hak Soo Ha, interior design manager, “because it combines the energetic character of the exterior with a more premium cabin execution.”


