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GM unit Opel sees enough sales growth to avoid cost cuts
General Motors’ European unit Opel is cautiously optimistic that sales will grow enough in 2014 to avoid a further round of cost cutting, Chief Executive Karl-Thomas Neumann told newspaper Sueddeutsche Zeitung.
Opel is on track to reach profitability by 2016, Neumann said, but the company expects a difficult year ahead, weighed down by restructuring costs for ending vehicle production at its factory in Bochum in Germany.
“If the world doesn’t come to an end, we should keep growing, and then we don’t need additional cost savings,” Neumann said in an interview.
GM is sticking with a 4 billion euro ($5.5 billion) investment plan for Opel and the strategy for the loss-making European subsidiary will remain in place even after a change of leadership at GM headquarters in Detroit, Neumann said.
“I will stay with Opel a long time. This is no short-term matter,” Neumann said, adding that he could fight Opel’s corner because he was also a member of key GM committees in Detroit.
“I am responsible for General Motors in Europe, so I’m head of Europe for Detroit. I stand for Opel and will fight for the brand,” Neumann said, while adding that he could not work “against GM”.
Neumann said Opel’s cooperation with Peugeot of France would continue even after GM said it would sell down its 7 percent stake and the French auto maker announced it would seek closer ties to Dongfeng.
“We do not want to marry or adopt Peugeot,” Neumann said, “We will continue to work together on projects which are of mutual benefit.”


